What is a négociant?

Négociant [nay-goh-SYAHN], which is French for “merchant” or “dealer,” is a wine term so intrinsic to the world of wine that it would be hard to comprehend what wine would be like today if it weren’t for this profession.

Négociants date back to the 11th century in France, where today roughly 70% of all wine produced is made by, handled by or marketed by a négociant. A négociant is a wine regions service provider, ambassador and partner to bring that region’s wines to market; whether locally, nationally or internationally.

We’re Vinovium Partners, your Texas négociant.